Rosé meets Primitivo: Our Italian bestsellers – 6x tasting package

This trial package presents an extraordinary facet of one of the most famous grape varieties of southern Italy: Primitivo as rosé. Six different interpretations from Apulia combine Mediterranean joie de vivre, intense fruit and a refreshing lightness. The result is rosé wines full of character that reflect the sun of the South just as much as centuries-old Italian wine culture.

From elegant and mineral to juicy and fruit-driven, this package reveals the astonishing versatility of Primitivo Rosato and invites you to discover Italy’s rosé‑colored side.

Primitivo – a grape variety with history

Primitivo is today among the most important grape varieties in Italy and is closely linked to the wine landscape of Apulia. It owes its name to the early ripening of the grapes – from the Italian “primitivo”, meaning “early ripening”. While Primitivo is often known for powerful red wines, the variety shows a completely different, fascinating personality as a rosé.

The intense fruit remains, but appears significantly fresher and more elegant. Typical aromas range from strawberries, raspberries and cherries to red currants and fine floral nuances. The natural freshness and harmonious structure make Primitivo Rosato an ideal companion to Mediterranean cuisine and relaxed summer moments.

Italian wine culture – enjoyment as an attitude to life

In Italy, wine is far more than a beverage – it is an expression of origin, family and joie de vivre. Especially in Apulia, wine has been part of everyday life for centuries and is regarded as a fixed component of shared meals.

The region’s winemakers know how to combine tradition and modernity. Old vineyards, traditional knowledge and a passion for authentic wines still shape the style to this day. Rosato in particular has a long tradition in southern Italy and stands for uncomplicated enjoyment, conviviality and the ability to accompany special moments with lightness.

Sessantanni Primitivo Rosé Salento IGP – Cantine San Marzano

The rosé interpretation of the famous Sessantanni line impresses with elegance and expressiveness. On the nose it shows intense aromas of strawberries, raspberries and red currants, accompanied by fine floral notes.

On the palate, the wine appears juicy and well‑balanced with pleasant freshness and remarkable depth. The fine structure and long finish lend it a special finesse.

Tramari Rosé di Primitivo IGP – Cantine San Marzano

Tramari roughly means “between the seas” and refers to Apulia’s origin between the Adriatic and Ionian Seas. The bouquet is reminiscent of rose petals, raspberries and ripe strawberries.

On the palate, the wine presents itself lively, fresh and harmonious. Its elegant lightness and delicate fruit make it a perfect terrace wine for warm days.

IDEA Rosa di Primitivo di Puglia IGP – Varvaglione

This Rosato combines a modern style with southern Italian expressiveness. On the nose, aromas of cherries, strawberries and red berries unfold, with a hint of Mediterranean herbs.

On the palate, the wine appears smooth, fruit‑driven and wonderfully balanced. The harmonious structure ensures uncomplicated yet characterful enjoyment.

Trefilari Primitivo Rosato Salento IGT – Cantina Sampietrana

A rosé full of Mediterranean charm and authenticity. The bouquet shows intense notes of red fruits, floral nuances and a delicate spiciness.

On the palate, the wine presents itself fresh and juicy with lively fruit and pleasant lightness. Its balanced nature makes it a versatile food companion.

Primitivo Rosato Appassimento Puglia IGT – Quando Passando

This special interpretation combines the freshness of a rosé wine with the concentration of the Appassimento style. Due to the partially dried grapes, more intense fruit aromas of strawberries, cherries and red wild berries develop.

On the palate, the wine appears fuller‑bodied and denser than classic rosati, yet remains harmonious and approachable. An exciting variation for anyone who wants to discover rosé with more depth.

TANK No 63 Primitivo Rosato IGT – Cantine Minini

This Rosato captivates with its modern and uncomplicated style. On the nose, aromas of raspberries, strawberries and red currants dominate.

On the palate, the wine appears fresh, fruity and pleasantly balanced. Its lively character and fine acidity make it an ideal companion for sociable evenings and relaxed hours outdoors.

Dolce Vita in rosé

This wine package impressively demonstrates how versatile and multi‑faceted Primitivo can be as a rosé. From elegant and delicate to intense and expressive, the six wines reflect the soul of Apulia: sunshine, hospitality and the deep roots of a unique wine culture.

Ideal for anyone who loves Italian rosé or wants to discover the fascinating world of Primitivo Rosato.

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